Mic’d up

Mic’d up long-form content captures authentic, unscripted moments by placing a microphone on a subject — whether that’s an athlete, coach, or creator — across extended periods like a training session, match day, or behind-the-scenes experience.

This format allows audiences to hear real-time reactions, raw emotions, and unfiltered insights, creating a deeper emotional connection and humanizing the people behind the performance.

In a world of fast content, long-form mic’d up footage cuts through by building trust, enhancing relatability, and driving engagement — making it a powerful tool for brands, teams, and individuals looking to tell stories that feel real.